At Enlight Consulting, we help businesses understand the values and behaviors of today’s ethical consumer. As consumers become more conscious about the impact of their choices, businesses need insights that align their products and services with these values.
We provide deep, actionable insights that enable brands to design offerings that resonate with customers who prioritise sustainability, health, and ethical practices.
We empower brands to thrive as they meet the growing demand for conscious consumerism - fostering trust, loyalty, and long-term success in a rapidly changing market.
We help our clients make decisions based on data and insights that really matter; enabling them to grow with confidence and clarity.
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Needs Discovery
Who are your target customers?
What are their values, behaviours, needs and preferences?
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Decision Making
What influences customers' decision making?
What new product or proposition can you create for growth?
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Brand Positioning
What do customers associate with your brand?
How do you compare versus competitors?
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Journey Mapping
How is your customer experience across different touchpoints?
What are the pain points and opportunities for improvements?
